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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Ngo, Liem Viet"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Firm performance
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Relationship marketing
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Australia
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Australien
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Brand management
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Customer satisfaction
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Selling
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Success factor
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Supplier relationship management
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Verkauf
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brand performance
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customer acquisition
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customer centric performance
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market orientation
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retention
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Ngo, Liem Viet
Kumar, V.
4
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3
Morgan, Neil A.
3
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Kushwaha, Tarun
2
Merrilees, Bill
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O'Cass, Aron
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Palmatier, Robert W.
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Sarkees, Matthew
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Venkatesan, Rajkumar
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Affonso, Felipe M.
1
Ahi, Ali
1
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1
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1
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1
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1
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1
Ashwin, Marie
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Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
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Bao, Yeqing
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Baronchelli, Gianpaolo
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Besharat, Ali
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Bridson, Kerrie Christine
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of service research
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
2
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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