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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"International marketing"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
International marketing
Markteintritt
Unternehmenserfolg
Marketing management
384
Marketingmanagement
384
Konsumentenverhalten
61
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
49
Marketing
46
Markenführung
37
USA
34
United States
34
market orientation
30
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
Theorie
27
Theory
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
KMU
24
SME
24
Brand image
22
Markenimage
22
Internet marketing
21
Online-Marketing
21
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation management
15
Innovationsmanagement
15
Market entry
15
New product development
15
Produktentwicklung
15
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Undetermined
65
Free
3
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Article
156
Book / Working Paper
3
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Article in journal
159
Aufsatz in Zeitschrift
159
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
150
German
9
Author
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Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Sheth, Jagdish N.
3
Areni, Charles Scott
2
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Kushwaha, Tarun
2
Li, Julie Juan
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Sheinin, Daniel A.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Zhou, Kevin Zheng
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
Asamoah, Emmanuel
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Bai, Xuan
1
Baker, William
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
152
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
European journal of marketing : EJM
50
Journal of marketing communications
46
Journal of marketing management : MM
41
The journal of business & industrial marketing
41
The journal of product & brand management
38
SpringerLink / Bücher
37
International marketing review
35
Journal of the Academy of Marketing Science
35
Cogent business & management
30
Asia Pacific journal of marketing and logistics
28
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Springer eBook Collection
26
Journal of global marketing
23
Journal of Islamic marketing : JIMA
22
Journal of retailing
22
Europäische Hochschulschriften / 5
21
Psychology & marketing
21
International business review : the official journal of the European International Business Academy
20
Gabler Edition Wissenschaft
19
The marketing review
19
Business horizons
18
International journal of wine business research : IJWBR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
International journal of hospitality management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Marketing letters : a journal of research in marketing
15
Faculty & research / Insead : working paper series
14
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ECONIS (ZBW)
159
Showing
1
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159
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
10
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
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