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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Markteintritt
Unternehmenserfolg
Marketing management
374
Marketingmanagement
374
Konsumentenverhalten
57
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
48
Marketing
42
Markenführung
34
USA
34
United States
34
International marketing
29
Internationales Marketing
29
Strategic management
29
Strategisches Management
29
market orientation
28
Theorie
27
Theory
27
Innovation
25
Competitive advantage
24
Wettbewerbsvorteil
24
KMU
23
SME
23
Brand image
21
Markenimage
21
marketing strategy
19
Emerging economies
18
Internet marketing
18
Online-Marketing
18
Schwellenländer
18
Lieferantenmanagement
16
Supplier relationship management
16
Market entry
15
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
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Undetermined
53
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1
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Article
134
Book / Working Paper
3
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Article in journal
137
Aufsatz in Zeitschrift
137
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
Bibliography included
1
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1
Übersichtsarbeit
1
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Language
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English
128
German
9
Author
All
Kumar, V.
4
Morgan, Neil A.
4
Hulland, John
3
Areni, Charles Scott
2
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sarkees, Matthew
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
1
Armenakyan, Anahit
1
Arrivé, Sandra
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Baronchelli, Gianpaolo
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
140
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
European journal of marketing : EJM
44
Journal of marketing communications
44
Journal of marketing management : MM
38
The journal of product & brand management
37
The journal of business & industrial marketing
36
Journal of the Academy of Marketing Science
34
SpringerLink / Bücher
33
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
International marketing review
25
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of retailing
22
Springer eBook Collection
22
Journal of Islamic marketing : JIMA
20
Psychology & marketing
20
Business horizons
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
The marketing review
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
Journal of global marketing
16
Gabler Edition Wissenschaft
15
International journal of wine business research : IJWBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Faculty & research / Insead : working paper series
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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ECONIS (ZBW)
137
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
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