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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
~type:"article"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Unternehmenserfolg
Marketing management
379
Marketingmanagement
379
Konsumentenverhalten
61
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
46
Marketing
46
Markenführung
37
USA
34
United States
34
market orientation
30
Strategic management
29
Strategisches Management
29
International marketing
28
Internationales Marketing
28
Theorie
27
Theory
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
KMU
23
SME
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Brand image
22
Markenimage
22
Internet marketing
21
Online-Marketing
21
marketing strategy
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Emerging economies
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Schwellenländer
19
Innovation management
15
Innovationsmanagement
15
Lieferantenmanagement
15
Market entry
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Markteintritt
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Supplier relationship management
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New product development
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127
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122
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Kumar, V.
4
Morgan, Neil A.
4
Areni, Charles Scott
2
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2
Coffie, Stanley
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Feng, Hui
2
Hawkins, Matthew A.
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Ngo, Liem Viet
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O'Cass, Aron
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Rahman, Kaleel
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2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Anees-ur-Rehman, Muhammad
1
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Benavente H., José Miguel
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1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
139
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of retailing and consumer services
55
The journal of brand management : an international journal
50
Journal of marketing communications
44
European journal of marketing : EJM
40
Journal of marketing management : MM
36
The journal of business & industrial marketing
35
The journal of product & brand management
35
Journal of the Academy of Marketing Science
33
Cogent business & management
29
Asia Pacific journal of marketing and logistics
28
Marketing intelligence & planning
25
International marketing review
24
Journal of retailing
21
Psychology & marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of Islamic marketing : JIMA
20
Business horizons
18
The journal of consumer marketing
18
The marketing review
18
International journal of hospitality management
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of internet marketing and advertising : IJIMA
15
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International business review : the official journal of the European International Business Academy
13
International review on public and non-profit marketing
13
Journal of promotion management : JPM
13
Marketing letters : a journal of research in marketing
13
International entrepreneurship and management journal
12
International journal of advertising : the review of marketing communications
12
Journal of business ethics : JOBE
12
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ECONIS (ZBW)
127
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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