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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"International marketing"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
International marketing
Markteintritt
Unternehmenserfolg
Marketing management
385
Marketingmanagement
385
Konsumentenverhalten
61
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
49
Marketing
46
Brand management
37
Markenführung
37
USA
34
United States
34
Strategic management
30
Strategisches Management
30
market orientation
30
Internationales Marketing
29
Theorie
27
Theory
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
KMU
24
SME
24
Brand image
22
Markenimage
22
Internet marketing
21
Online-Marketing
21
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation management
15
Innovationsmanagement
15
Market entry
15
New product development
15
Produktentwicklung
15
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Undetermined
56
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3
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Article
136
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3
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Article in journal
139
Aufsatz in Zeitschrift
139
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
Bibliography included
1
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1
Übersichtsarbeit
1
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Language
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English
131
German
8
Author
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Kumar, V.
4
Palmatier, Robert W.
4
Hulland, John
3
Morgan, Neil A.
3
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Kushwaha, Tarun
2
Li, Julie Juan
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Sheth, Jagdish N.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Zhou, Kevin Zheng
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Armenakyan, Anahit
1
Asamoah, Emmanuel
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Bai, Xuan
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Baronchelli, Gianpaolo
1
Barone, Michael J.
1
Beck, Joshua T.
1
Benavente H., José Miguel
1
Besharat, Ali
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
136
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of retailing and consumer services
50
European journal of marketing : EJM
41
Journal of marketing communications
40
The journal of business & industrial marketing
37
Journal of the Academy of Marketing Science
35
Journal of marketing management : MM
34
International marketing review
33
Marketing intelligence & planning
30
SpringerLink / Bücher
30
Cogent business & management
29
The journal of product & brand management
29
Asia Pacific journal of marketing and logistics
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
24
Journal of Islamic marketing : JIMA
21
Journal of retailing
21
Psychology & marketing
21
International business review : the official journal of the European International Business Academy
20
Journal of global marketing
20
Springer eBook Collection
20
Europäische Hochschulschriften / 5
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The marketing review
17
Business horizons
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of hospitality management
15
Marketing letters : a journal of research in marketing
15
Faculty & research / Insead : working paper series
14
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
International journal of wine business research : IJWBR
14
Gabler Edition Wissenschaft
13
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ECONIS (ZBW)
139
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1
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139
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
9
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
10
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
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