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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Market entry
Markteintritt
Unternehmenserfolg
Marketing management
385
Marketingmanagement
385
Konsumentenverhalten
61
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
49
Marketing
46
Brand management
37
Markenführung
37
USA
34
United States
34
Strategic management
30
Strategisches Management
30
market orientation
30
International marketing
29
Internationales Marketing
29
Theorie
27
Theory
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
KMU
24
SME
24
Brand image
22
Markenimage
22
Internet marketing
21
Online-Marketing
21
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation management
15
Innovationsmanagement
15
New product development
15
Produktentwicklung
15
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3
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Article
120
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3
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Article in journal
123
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123
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
115
German
8
Author
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Kumar, V.
4
Hulland, John
3
Morgan, Neil A.
3
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Palmatier, Robert W.
2
Sarkees, Matthew
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahi, Ali
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Babakus, Emin
1
Baker, William
1
Balachander, Subramanian
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bao, Yeqing
1
Baronchelli, Gianpaolo
1
Barone, Michael J.
1
Benavente H., José Miguel
1
Besharat, Ali
1
Blankson, Charles
1
Bowden, Jana
1
Brettel, Malte
1
Bridson, Kerrie Christine
1
Brown McCabe, Deborah
1
Budhathoki, Tribikram
1
Canhoto, Ana Isabel Domingos
1
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Published in...
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
126
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of retailing and consumer services
50
Journal of marketing communications
38
European journal of marketing : EJM
35
Journal of the Academy of Marketing Science
34
The journal of business & industrial marketing
32
Journal of marketing management : MM
31
Cogent business & management
28
The journal of product & brand management
27
Marketing intelligence & planning
26
SpringerLink / Bücher
26
Asia Pacific journal of marketing and logistics
25
The journal of brand management : an international journal
24
International marketing review
22
Journal of retailing
21
Psychology & marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Business horizons
16
Springer eBook Collection
16
The marketing review
15
Faculty & research / Insead : working paper series
14
International journal of advertising : the review of marketing communications
14
International journal of hospitality management
14
International journal of internet marketing and advertising : IJIMA
14
International journal of retail & distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing letters : a journal of research in marketing
14
Journal of global marketing
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International review on public and non-profit marketing
12
Journal of business ethics : JOBE
12
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ECONIS (ZBW)
123
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123
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
9
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
10
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
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