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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~type_genre:"Collection of articles of several authors"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009314493
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Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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