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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Clark, Melissa N."
~subject:"Relationship marketing"
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.
;
Clark, Melissa N.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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