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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Marketing"
~subject:"Strategic management"
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Marketing
Strategic management
Marketing management
221
Marketingmanagement
221
Beziehungsmarketing
35
Relationship marketing
35
Firm performance
34
Unternehmenserfolg
34
Brand management
33
Markenführung
33
market orientation
28
Consumer behaviour
26
Konsumentenverhalten
26
KMU
22
SME
22
Strategisches Management
22
Competitive advantage
18
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Online-Marketing
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marketing strategy
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Marktsegmentierung
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B-to-B-Marketing
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Lane, Nikala
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Journal of strategic marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
86
SpringerLink / Bücher
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Lehrbuch
33
European journal of marketing : EJM
32
Europäische Hochschulschriften / 5
28
The journal of business & industrial marketing
24
Journal of marketing management : MM
23
Springer eBook Collection
22
Gabler Edition Wissenschaft
21
Journal of marketing
20
Business horizons
19
Journal of the Academy of Marketing Science
19
AMS review : official publication of the Academy of Marketing Science
18
Journal of business-to-business marketing
18
Marketing intelligence & planning
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of Islamic marketing : JIMA
16
Springer eBook Collection / Business and Economics
16
Marketing theory
14
Journal of research in marketing and entrepreneurship : JRME
13
McGraw-Hill/Irwin series in marketing
12
International marketing review
11
Journal of business strategy
11
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
European research studies
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
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ECONIS (ZBW)
49
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
3
Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
7
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
8
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
9
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
10
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
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