//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~person:"Areni, Charles Scott"
~person:"Gao, Yuhui"
~person:"Wright, Sheila"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
7
Marketingmanagement
7
Competitive analysis
3
Wettbewerbsanalyse
3
Brand management
2
Führungskräfte
2
KMU
2
Managers
2
Markenführung
2
SME
2
brand architecture
2
Brand
1
Brand extension
1
Business organization
1
China
1
Competence
1
Corporate culture
1
Dienstleistungsmarketing
1
Emerging economies
1
Kompetenz
1
Lieferantenmanagement
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markentransfer
1
New product development
1
Personal values
1
Produktentwicklung
1
Schwellenländer
1
Services marketing
1
Social values
1
Soziale Werte
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
Turkey
1
Türkei
1
Unternehmenskultur
1
Unternehmensorganisation
1
Welt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
7
Author
All
Areni, Charles Scott
Gao, Yuhui
Wright, Sheila
Gilmore, Audrey
7
O'Cass, Aron
6
Sahi, Gurjeet Kaur
4
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Weinstein, Art
3
Baron, Steve
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Lamberti, Lucio
2
Leenders, Mark A. A. M.
2
Lim, Weng Marc
2
Merrilees, Bill
2
Ozuem, Wilson
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Smith, Brian D.
2
Smith, Brian David
2
Sok, Phyra
2
Tollin, Karin
2
Truong, Yann
2
Varadarajan, Rajan
2
Abid, Aman
1
Achiriga, Victor
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business leaders' personal values, organisational culture and market orientation
Gao, Yuhui
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011742908
Saved in:
2
Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
Saved in:
3
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
4
Applying a behavioural and operational diagnostic typology of competitive intelligence practice : empirical evidence from the SME sector in Turkey
Wright, Sheila
;
Bisson, Christophe
;
Duffy, Alistair P.
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009510639
Saved in:
5
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
Saved in:
6
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008808962
Saved in:
7
Engendering a market orientation: exploring the invisible role of leaders' personal values
Gao, Yuhui
;
Bradley, Frank
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003493724
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->