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isPartOf:"Journal of strategic marketing"
~person:"Lin, Jialing"
~person:"Nguyen, Ninh"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Green marketing
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Beziehungsmarketing
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Bio-Lebensmittel
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Brand image
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Brand management
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Emerging economies
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Environmental consciousness
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Innovation
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Markenführung
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Organic food
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Relationship marketing
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emerging market economy
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green brand innovativeness
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green brand loyalty
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green innovation
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green perceived value
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organic food
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young consumer
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Lin, Jialing
Nguyen, Ninh
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Leckie, Civilai
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Lobo, Antonio
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Nam Thanh Nguyen
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Smith, Katherine T.
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Smith, Katherine Taken
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Strutton, David
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Thi Thu Hoai Phan
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Journal of strategic marketing
Business strategy and the environment
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Corporate social responsibility and environmental management
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International journal of emerging markets
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
2
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham
;
Nguyen, Ninh
;
Thi Thu Hoai Phan
;
Nam …
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 540-556
Persistent link: https://www.econbiz.de/10012202773
Saved in:
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