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isPartOf:"Journal of strategic marketing"
~subject:"Innovation management"
~subject:"Marketing"
~subject:"Strategic management"
~subject:"Strategisches Management"
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Innovation management
Marketing
Strategic management
Strategisches Management
Marketing management
192
Marketingmanagement
192
Firm performance
31
Unternehmenserfolg
31
Beziehungsmarketing
28
Relationship marketing
28
market orientation
27
Brand management
23
Markenführung
23
KMU
22
SME
22
Competitive advantage
18
Consumer behaviour
18
Konsumentenverhalten
18
Wettbewerbsvorteil
18
Innovation
17
Emerging economies
13
Internet marketing
13
Online-Marketing
13
Schwellenländer
13
Innovationsmanagement
12
marketing strategy
11
New product development
10
Produktentwicklung
10
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
International marketing
8
Internationales Marketing
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer satisfaction
7
Erfolgsfaktor
7
Führungskräfte
7
India
7
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Gilmore, Audrey
4
Lane, Nikala
3
Mavondo, Felix T.
2
O'Cass, Aron
2
O'Dwyer, Michele
2
Weinstein, Art
2
Agnihotri, Arpita
1
Ahmadi, Hormoz
1
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Ambrosini, Veronique
1
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1
Buccieri, Dominic
1
Budhathoki, Tribikram
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
97
Industrial marketing management : the international journal for industrial and high-tech firms
85
SpringerLink / Bücher
75
European journal of marketing : EJM
36
The journal of business & industrial marketing
35
Lehrbuch
33
Europäische Hochschulschriften / 5
32
Gabler Edition Wissenschaft
24
Journal of marketing management : MM
24
Journal of the Academy of Marketing Science
23
Springer eBook Collection
22
Journal of marketing
20
Business horizons
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of business-to-business marketing
19
Marketing intelligence & planning
19
AMS review : official publication of the Academy of Marketing Science
18
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
International journal of innovation management
15
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
Journal of business strategy
13
McGraw-Hill/Irwin series in marketing
13
International marketing review
12
Journal of marketing communications
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
Journal of macromarketing
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Management
10
European research studies
9
International entrepreneurship and management journal
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
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ECONIS (ZBW)
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
6
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
7
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
8
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
9
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
10
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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