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isPartOf:"Journal of the Academy of Marketing Science"
~person:"Grewal, Dhruv"
~type_genre:"Article in journal"
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Understanding the co-creation effect : when does collaborating with customers provide a lift to service recovery?
Roggeveen, Anne L.
;
Tsiros, Michael
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 771-790
Persistent link: https://www.econbiz.de/10009679038
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