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isPartOf:"Journal of the Academy of Marketing Science"
~person:"Johnen, Marius"
~type_genre:"Article in journal"
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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