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isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer boycott"
~type_genre:"Article in journal"
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European journal of marketing : EJM
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A comprehensive model of customer direct and indirect revenge : understanding the effects of perceived greed and customer power
Grégoire, Yany
;
Laufer, Daniel
;
Tripp, Thomas M.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 738-758
Persistent link: https://www.econbiz.de/10008779087
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