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isPartOf:"Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Ellis, Debbie"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
1
Branded mobile applications
1
Consumer behaviour
1
Digitalisation
1
Emerging economies
1
Emerging markets
1
Generation Z
1
Generation theory
1
Internet marketing
1
Markenführung
1
Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile application
1
Mobile apps
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Online-Marketing
1
Privacy
1
Schwellenländer
1
Smartphones and UTAUT
1
Students
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Studierende
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UTAUT2
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Ellis, Debbie
Ameen, Nisreen
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Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
Journal of retailing and consumer services
Telecommunications policy : the international journal of digital economy, data sciences and new media
Young consumers : insight and ideas for responsible marketers
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Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
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