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isPartOf:"Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering"
~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"E-retailing challenges and opportunities in the global marketplace"
~isPartOf:"Information systems and e-business management : ISeB"
~subject:"Multichannel strategy"
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Gulnaz Banu P.
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
Betriebswirtschaftliche Forschung und Praxis : BFuP
E-retailing challenges and opportunities in the global marketplace
Information systems and e-business management : ISeB
Journal of marketing research
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Omnichannel retailing
Gulnaz Banu P.
;
Gokulakannan P.
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 244-255)
.
2016
Persistent link: https://www.econbiz.de/10011506298
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