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isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~isPartOf:"Direct marketing : an international journal"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theorie"
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Leitfaden Online-Marketing ; [Bd. 1]
Direct marketing : an international journal
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
5
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Springer eBook Collection / Business and Economics
3
Thünen-series of applied economic theory : working paper
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Basler Schriften zum Marketing
2
Direkt-Marketing
2
Econometric models in marketing
2
Entscheidungsunterstützung für ökonomische Probleme
2
Gabler-Edition Wissenschaft
2
NBER Working Paper
2
NBER working paper series
2
SpringerLink / Bücher
2
Tinbergen Institute research series
2
Working paper / National Bureau of Economic Research, Inc.
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
BETA-publikatie
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Abhandlungen
1
Computational Management Science : CMS
1
Contemporary economics
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
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1
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1
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1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Freiberger Arbeitspapiere
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
GATE Working Paper 1331
1
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ECONIS (ZBW)
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1
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
2
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
3
Ethics and regulation in direct marketing
Brubaker, Steven
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10003936872
Saved in:
4
Technology and direct marketing : an insider's viewpoint
Hauser, Erik
- In:
Direct marketing : an international journal
1
(
2007
)
4
,
pp. 218-219
Persistent link: https://www.econbiz.de/10003936986
Saved in:
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