//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"MSI reports : working paper series"
~person:"Lim, Steve C."
~subject:"Kundenwert"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empirisches Verfahren"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenwert
Markenartikel
1990-2006
1
Absatz
1
Customer value
1
Empirical method
1
Empirische Methode
1
Marketing
1
Measurement
1
Messung
1
Sales
1
Shareholder Value
1
Shareholder value
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lim, Steve C.
Fischer, Marc
1
Kim, Oliver
1
Kumar, V.
1
Lovett, Mitchell J.
1
Lusch, Robert F.
1
Morgan, Neil A.
1
Peres, Renana
1
Rego, Lopo L.
1
Sattler, Henrik
1
Shachar, Ron
1
Shah, Denish
1
Voelckner, Franziska
1
Wiles, Michael A.
1
more ...
less ...
Published in...
All
MSI reports : working paper series
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->