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isPartOf:"Managing sport business : an introduction"
~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
~isPartOf:"Sport management review"
~subject:"Celebrity endorsement"
~type_genre:"Aufsatz im Buch"
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Managing sport business : an introduction
Interfaces : the INFORMS journal on the practice of operations research
Sport management review
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Sport, the media and strategic communications management
Boyle, Raymond
;
Haynes, Richard
- In:
Managing sport business : an introduction
,
(pp. 318-337)
.
2012
Persistent link: https://www.econbiz.de/10009305447
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