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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~subject:"Digitale Plattform"
~subject:"Marketing theory"
~subject:"Savings bank"
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Brinkmann, Stefan
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Eisenächer, Harald W.
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Totz, Carsten
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Discussion papers / CEPR
11
Journal of business research : JBR
9
NBER working paper series
9
Information systems research : ISR
8
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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International journal of industrial organization
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
NBER Working Paper
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Cowles Foundation discussion paper
3
Discussion paper
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection
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The SAGE handbook of digital marketing
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Working paper / National Bureau of Economic Research, Inc.
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American economic journal
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CESifo working papers
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Dissertations Abstracts International
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E-marketing ; Vol. 3
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of operational research : EJOR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
Internet policy review : journal on internet regulation
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Long range planning : LRP ; international journal of strategic management
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Management for Professionals
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ECONIS (ZBW)
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Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
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2
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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3
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
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