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isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~subject:"Marketing theory"
~subject:"Savings bank"
~subject:"World"
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Journal of business research : JBR
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Springer Proceedings in Business and Economics
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The SAGE handbook of digital marketing
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E-marketing ; Vol. 3
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Globalization, deglobalization, and new paradigms in business
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Information economics and policy : IEP
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Creating a sustainable competitive position : ethical challenges for international firms
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Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
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2
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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3
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
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