//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Career development international : the journal for executive, consultants, academics and individuals"
~isPartOf:"Discussion paper series : discussion paper"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Massagesalon"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Germany
Fitness industry
5
Fitness-Wirtschaft
5
USA
3
United States
3
Consumer behaviour
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Services marketing
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Contract
1
Contract theory
1
Deutschland
1
Emotion
1
Footwear
1
Gesundheitsmarketing
1
Gesundheitsmarkt
1
Health care market
1
Health care marketing
1
Hotel industry
1
Hotellerie
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Schuhe
1
Target group
1
Telecommunications price
1
Telekommunikationspreis
1
Theorie
1
Theory
1
Vertrag
1
Vertragstheorie
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
German
1
Author
All
Püschel, Ruben
1
Published in...
All
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Career development international : the journal for executive, consultants, academics and individuals
Discussion paper series : discussion paper
International journal of contemporary hospitality management
Journal of advertising : official publication of the American Academy of Advertising
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
3
BWL-Hochschulschriften
1
Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
1
Discussion paper / International School of Management
1
Forschung aktuell
1
Forum Toursimus & Freizeit: Erkenntnisse aus Wissenschaft und Praxis
1
Jahrbuch Markentechnik
1
MV Wissenschaft
1
Munich Business School working paper
1
Soziale Welt : SozW ; Zeitschrift für sozialwissenschaftliche Forschung
1
Wismarer Schriften zu Management und Recht
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->