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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Career development international : the journal for executive, consultants, academics and individuals"
~isPartOf:"Discussion paper series : discussion paper"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Career development international : the journal for executive, consultants, academics and individuals
Discussion paper series : discussion paper
International journal of contemporary hospitality management
International journal of sport management and marketing : IJSMM
3
Working paper / National Bureau of Economic Research, Inc.
2
Academia : revista Latinoamericana de administración
1
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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International journal of sports marketing & sponsorship
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Jahrbuch Markentechnik
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Journal of economics & management strategy : JEMS
1
Journal of health economics
1
Journal of hospitality marketing & management
1
Management research review
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Services marketing quarterly
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Simon Business School working paper
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Sport management review
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Sports management as an emerging economic activity : trends and best practices
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The American economic review
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ECONIS (ZBW)
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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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2
Importance-performance analysis with benefit segmentation of spa goers
Koh, Suna
;
Yoo, Joanne-eun
;
Bogers, Carl A.
- In:
International journal of contemporary hospitality management
22
(
2010
)
5
,
pp. 718-735
Persistent link: https://www.econbiz.de/10008651297
Saved in:
3
Explaining the choice of telephone tariffs and health club contracts in one model: a prospectus
Shestakova, Natalia
-
2008
Persistent link: https://www.econbiz.de/10003811698
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