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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Advertising effects
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of advertising : the quarterly review of marketing communications
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
5
European Sport management quarterly : ESMQ
4
International journal of event and festival management
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Journal of business research : JBR
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International journal of sport management and marketing : IJSMM
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Journal of travel and tourism marketing
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European journal of marketing
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International journal of business and globalisation : IJBG
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of management and marketing research : IJMMR
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International journal of management, economics and social sciences : IJMESS
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International journal of services and operations management
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Journal of destination marketing & management
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Journal of management & organization : journal of Australian and New Zealand Academy of Management
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Journal of sports economics
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Managing sport business : an introduction
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The global sport economy : contemporary issues
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Theoretical and applied economics : GAER review
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Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
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Working papers / Harvard Business School, Division of Research
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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