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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of business case studies"
~subject:"Fitness-Wirtschaft"
~subject:"Germany"
~type_genre:"Fallstudie"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
Journal of business case studies
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Journal of business market management : jbm
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Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
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