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isPartOf:"Market behavior of agricultural cooperatives"
~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~source:"econis"
~subject:"Asymmetric information"
~subject:"Certification intermediary"
~subject:"Markenführung"
~subject:"Produktdifferenzierung"
~subject:"Supplier relationship management"
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Search: subject_exact:"Co-branding"
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Asymmetric information
Certification intermediary
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5
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5
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Market behavior of agricultural cooperatives
International journal of industrial organization
International journal of market research : JMRS ; the journal of the Market Research Society
The journal of brand management : an international journal
8
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
The journal of product & brand management
3
Working paper / International University in Germany, School of Business Administration
3
European journal of marketing : EJM
2
Handelsforschung
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
AMS review : official publication of the Academy of Marketing Science
1
Berichte aus der Betriebswirtschaft
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Cogent business & management
1
Cost management in supply chains : with 26 tables
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Düsseldorf working papers in applied management and economics
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ERIM report series research in management
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Essays on interfirm and intrafirm brand combinations
1
European Sport management quarterly : ESMQ
1
European journal of marketing
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European journal of operational research : EJOR
1
European research on management and business economics
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European research studies
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Forschen und Wissen / Wirtschaftswissenschaften
1
Forschungsberichte / Lehr- und Forschungsschwerpunkt "Umweltverträgliche und Standortgerechte Landwirtschaft" an der Landwirtschaftlichen Fakultät der Rheinischen Friedrich-Wilhelms-Universität
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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ECONIS (ZBW)
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
3
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
4
Marketing cooperatives in markets with differentiated products
Tennbakk, Berit
- In:
Market behavior of agricultural cooperatives
,
(pp. 47-82)
.
1996
Persistent link: https://www.econbiz.de/10001324852
Saved in:
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