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isPartOf:"Marketing Science"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
database marketing
6
Beziehungsmarketing
4
Customer data
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Kundendaten
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Relationship marketing
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Customer analysis
2
Kundenanalyse
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segmentation
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Betriebliches Informationssystem
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Big Data
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Big data
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Business intelligence system
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CRM
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Client-Server-Architektur
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Client-server architecture
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Competitive Price Discrimination
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Consumer Addressability
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Consumer behaviour
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Cost management
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Customer satisfaction
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Customer value
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Customized Pricing
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Data Mining
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Data mining
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Database Marketing
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Dienstleistungsmarketing
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Direct Marketing
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Einzelhandel
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Electronic Commerce
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Forecast
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IT strategic value
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Informationsmanagement
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Nour, Mohamed A.
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Marketing Science
International journal of business information systems : IJBIS
Journal of management information systems : JMIS
Electronic markets : the international journal on networked business
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An integrative framework for customer relationship management : towards a systems view
Nour, Mohamed A.
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 26-50
Persistent link: https://www.econbiz.de/10009487404
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