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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~accessRights:"free"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Consumer behaviour"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
5
Journal of sports economics
4
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2
Consumer behavior review : CBR
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Organizations and markets in emerging economies
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Hamburg contemporary economic discussions
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International journal of business and economic sciences applied research : IJBESAR
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International journal of innovation and technology management : IJITM
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International journal of management, economics and social sciences : IJMESS
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Journal of behavioral and experimental economics
1
Journal of entrepreneurship, management and innovation : JEMI
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Journal of global information management
1
Journal of retailing and consumer services
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management : journal of contemporary management issues
1
Marketing i menedžment innovacij : m&mi
1
Pakistan journal of commerce and social sciences
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Sport Marketing Quarterly
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The journal of product & brand management
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Tinbergen Institute Discussion Paper 2021-048/V
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Working paper
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
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