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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~accessRights:"free"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sports marketing & sponsorship
8
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Journal of sports economics
4
Working paper
4
Journal of risk and financial management : JRFM
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Working papers / Harvard Business School, Division of Research
3
Cogent business & management
2
Consumer behavior review : CBR
2
DBS business review : an international academic collaboration
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of government and economics : EJGE
2
European research studies
2
KCS-Schriftenreihe
2
Organizations and markets in emerging economies
2
Revista de Marketing Online (Journal of Online Marketing)
2
Theoretical and Applied Economics
2
Working paper / Indian Institute of Management, Ahmedabad
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Annals of Faculty of Economics
1
Applied economics
1
Applied economics letters
1
Arbeitspapiere des Lehrstuhls / Westfälische Wilhelms-Universität, Münster, Lehrstuhl für Betriebswirtschaftslehre insbesondere Controlling
1
Bonn Econ Discussion Papers / BGSE
1
Chicago-Kent College of Law Research Paper
1
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1
Digital business
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Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Tinbergen Institute
1
Emotions and social interaction through the lens of service-dominant logic
1
EuroEconomica
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Eurostat review on national accounts and macroeconomic indicators : EURONA
1
Future Business Journal
1
Global business and finance review
1
Global business review
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Hamburg Contemporary Economic Discussions
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Hamburg contemporary economic discussions
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ECONIS (ZBW)
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
3
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
4
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
5
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
6
Sport management and COVID-19 : trends and legacies
Smith, Aaron
;
Skinner, James
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013163183
Saved in:
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