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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Corporate reputation review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport management review"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sportmarketing"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Sportmarketing
Sports marketing
181
Sport
100
Sports
100
Professional sports
87
Profisport
87
Consumer behaviour
80
Sport organization
53
Sportorganisation
53
Sponsoring
49
Sponsorship
49
Sport event
43
Sportveranstaltung
43
Football
35
Fußball
35
Brand management
32
Markenführung
32
Beziehungsmarketing
24
Brand image
24
Markenimage
24
Relationship marketing
24
Arbeitsgruppe
18
Social Web
18
Social web
18
Team
18
Sport policy
16
Sportpolitik
16
Management
15
Ball game
13
Ballsport
13
Emotion
13
Organisation
12
Organization
12
USA
12
United States
12
Advertising effects
11
Werbewirkung
11
Corporate Social Responsibility
10
Corporate social responsibility
10
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Online availability
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Undetermined
100
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Article
179
Book / Working Paper
1
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Article in journal
160
Aufsatz in Zeitschrift
160
Aufsatz im Buch
20
Book section
20
Case study
5
Fallstudie
5
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
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English
164
German
16
Author
All
Bühler, André W.
8
Nufer, Gerd
8
Funk, Daniel C.
7
Heere, Bob
5
Ko, Yong Jae
5
Doyle, Jason P.
4
Fairley, Sheranne
4
McDonald, Heath
4
Yoshida, Masayuki
4
Bee, Colleen
3
Breuer, Christoph
3
Cornwell, T. Bettina
3
Dwyer, Brendan
3
Filo, Kevin
3
Grohs, Reinhard
3
Hing, Nerilee
3
Hoeber, Larena
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kim, Yu Kyoum
3
Koenigstorfer, Joerg
3
Lamont, Matthew
3
Stavros, Constantino
3
Svensson, Per G.
3
Welty Peachey, Jon
3
Zhang, James J.
3
Adair, Daryl
2
Ballouli, Khalid
2
Bennett, Gregg
2
Boronczyk, Felix
2
Chadwick, Simon
2
Chanavat, Nicolas
2
Chang, Yonghwan
2
Cobbs, Joe
2
Dalakas, Vassilis
2
Dickson, Geoff
2
Drayer, Joris
2
Edwards, Michael B.
2
Farrelly, Francis
2
Gerke, Anna
2
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Published in...
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Corporate reputation review
Journal of business research : JBR
Sport management review
The marketing review
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
European Sport management quarterly : ESMQ
109
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
180
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180
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
3
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
Saved in:
4
Watching sports on Twitch? : a study of factors influencing continuance intentions to watch Thursday Night Football co-streaming
Qian, Tyreal Yizhou
- In:
Sport management review
25
(
2022
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013426165
Saved in:
5
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
6
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
7
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
8
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
9
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
10
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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