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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Entrepreneurial Innovation : Strategy and Competition Aspects"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sport organization"
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Konsumentenverhalten
Sport organization
Sportmarketing
34
Sports marketing
34
Sport
11
Sports
11
Professional sports
10
Profisport
10
Sport event
10
Sportveranstaltung
10
Sponsoring
8
Sponsorship
8
Consumer behaviour
7
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Markenführung
6
Sportorganisation
6
Brand image
3
Brasilien
3
Brazil
3
Fans
3
Markenimage
3
Beziehungsmarketing
2
Designation of origin
2
Football
2
Fußball
2
Herkunftsbezeichnung
2
Internet marketing
2
Management
2
Online-Marketing
2
Organisation
2
Organization
2
Relationship marketing
2
Social Web
2
Social web
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Sport policy
2
Sportpolitik
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German
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Nufer, Gerd
3
Bühler, André W.
2
Aeron, Varid
1
Brencis, Ainars
1
Chadwick, Simon
1
Fenton, Alex
1
Guimarães, Guilherme
1
Hallmann, Kirstin
1
Ikkala, Jacob
1
Konstantino, Koronios
1
Las Casas, Alexandre Luzzi
1
Lazaros, Ntasis
1
Ooi, Can Seng
1
Panagiotis, Dimitropoulos
1
Parry, Keith D.
1
Ratten, Vanessa
1
Reiche, Elena
1
Rohlmann, Peter
1
Schilhaneck, Michael
1
Shuv-Ami, Avichai
1
Silva, Edson Coutinho da
1
Steriopoulos, Effie
1
Takata, Kosuke
1
Thrassou, Alkis
1
Vrontis, Demetris
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Entrepreneurial Innovation : Strategy and Competition Aspects
International journal of event and festival management
The marketing review
Journal of sport management : the official journal of the North American Society of Sport Management
88
International journal of sport management and marketing : IJSMM
84
International journal of sports marketing & sponsorship
80
European Sport management quarterly : ESMQ
72
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
Sport management review
69
Journal of business research : JBR
25
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
13
International journal of sport finance
11
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of strategic marketing
7
Services marketing quarterly
6
The journal of brand management : an international journal
6
The service industries journal
6
European journal of international management : EJIM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing and consumer services
5
European journal of operational research : EJOR
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of promotion management : JPM
4
Routledge international handbooks
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of services marketing
4
Customer-centric marketing strategies : tools for building organizational performance
3
International journal of revenue management : IJRM
3
Journal for global business advancement : JGBA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of risk and financial management : JRFM
3
Organizations and markets in emerging economies
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Working papers / Harvard Business School, Division of Research
3
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ECONIS (ZBW)
12
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10
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12
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date (newest first)
date (oldest first)
1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
4
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
5
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
8
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
9
Social Marketing im Sport
Reiche, Elena
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 375-398)
.
2011
Persistent link: https://www.econbiz.de/10008738189
Saved in:
10
Relationship Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 293-322)
.
2011
Persistent link: https://www.econbiz.de/10008738192
Saved in:
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