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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Entrepreneurial Innovation : Strategy and Competition Aspects"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~subject:"Sportveranstaltung"
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Konsumentenverhalten
Sportveranstaltung
Sportmarketing
34
Sports marketing
34
Sport
11
Sports
11
Professional sports
10
Profisport
10
Sport event
10
Sponsoring
8
Sponsorship
8
Consumer behaviour
7
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Brand management
6
Markenführung
6
Sport organization
6
Sportorganisation
6
Brand image
3
Brasilien
3
Brazil
3
Fans
3
Markenimage
3
Beziehungsmarketing
2
Designation of origin
2
Football
2
Fußball
2
Herkunftsbezeichnung
2
Internet marketing
2
Management
2
Online-Marketing
2
Organisation
2
Organization
2
Relationship marketing
2
Social Web
2
Social web
2
Sport policy
2
Sportpolitik
2
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English
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German
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Bühler, André W.
4
Nufer, Gerd
4
Aeron, Varid
1
Bingham, Jerry
1
Brencis, Ainars
1
Chadwick, Simon
1
Coleman, Richard J.
1
Digel, Helmut
1
Fahrner, Marcel
1
Fenton, Alex
1
Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Guimarães, Guilherme
1
Hallmann, Kirstin
1
Ikkala, Jacob
1
Knott, Brendon
1
Konstantino, Koronios
1
Lazaros, Ntasis
1
Maheshwari, Vish
1
Oliveira, Jorge Henrique Caldeira de
1
Ooi, Can Seng
1
Panagiotis, Dimitropoulos
1
Parry, Keith D.
1
Ramchandani, Girish
1
Ratten, Vanessa
1
Rohlmann, Peter
1
Shuv-Ami, Avichai
1
Steriopoulos, Effie
1
Swart, Kamilla
1
Takata, Kosuke
1
Thrassou, Alkis
1
Vrontis, Demetris
1
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Entrepreneurial Innovation : Strategy and Competition Aspects
International journal of event and festival management
The marketing review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
92
Journal of sport management : the official journal of the North American Society of Sport Management
91
International journal of sports marketing & sponsorship
85
International journal of sport management and marketing : IJSMM
84
European Sport management quarterly : ESMQ
80
Sport management review
71
Journal of business research : JBR
27
Journal of sports economics
19
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
11
European journal of marketing : EJM
10
Journal of promotion management : JPM
6
Journal of strategic marketing
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Applied economics
4
Journal of marketing communications
4
Services marketing quarterly
4
Strategies in sports marketing : technologies and emerging trends
4
The service industries journal
4
An Elgar research collection
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Marketing intelligence & planning
3
Organizations and markets in emerging economies
3
Routledge international handbooks
3
Sportmanagement : SPM
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
The journal of product & brand management
3
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
4
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
5
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
6
Sport participation behaviours of spectators attending major sports events and event induced attitudinal changes towards sport
Ramchandani, Girish
;
Coleman, Richard J.
;
Bingham, Jerry
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 121-135
Persistent link: https://www.econbiz.de/10011721579
Saved in:
7
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
8
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
9
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
10
Sportmarketing in Westeuropa
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 429-455)
.
2011
Persistent link: https://www.econbiz.de/10008738187
Saved in:
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