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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Entrepreneurial Innovation : Strategy and Competition Aspects"
~isPartOf:"International journal of event and festival management"
~isPartOf:"The marketing review"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Sportmarketing
22
Sports marketing
22
Deutschland
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Marketing management
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Marketingmanagement
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Sponsoring
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Sponsorship
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Sport
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Professional sports
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Sport organization
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Asien
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Beziehungsmarketing
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Panagiotis, Dimitropoulos
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Entrepreneurial Innovation : Strategy and Competition Aspects
International journal of event and festival management
The marketing review
Neue Herausforderungen an das Dienstleistungsmarketing
2
Behavioural sports economics : a research companion
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Interdisciplinary management research XVI ; 1
1
Marketing analysis in sport business : global perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport marketing in a global environment : strategic perspectives
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Strategies in sports marketing : technologies and emerging trends
1
The economics of sport and the media
1
The evolution of brands : from signals of quality to storehouses of trust
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
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Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
2
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
3
Merchandising im Sport
Rohlmann, Peter
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 233-264)
.
2011
Persistent link: https://www.econbiz.de/10008738194
Saved in:
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