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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~person:"Inoue, Yuhei"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European Sport management quarterly : ESMQ
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
3
International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
2
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
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