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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"The marketing review"
~person:"Alguacil, Mario"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"Social Web"
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Konsumentenverhalten
Relationship marketing
Social Web
Brand image
1
Brand management
1
Confidence
1
Consumer behaviour
1
Markenführung
1
Markenimage
1
Professional sports
1
Profisport
1
Sport management
1
Sportmanagement
1
Sportmarketing
1
Sports marketing
1
Vertrauen
1
brand image
1
brand trust
1
branding
1
congruence
1
credibility
1
management
1
marketing
1
mediating role
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mediation analysis
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sport services
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sports management
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sports marketing
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Alguacil, Mario
Aguado-Berenguer, Sergio
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Back, Andrea
1
Brencis, Ainars
1
Bühler, André W.
1
Dimitropoulos, Panagiotis
1
González-García, Rómulo Jacobo
1
González-Serrano, María Huertas
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Gruettner, Arne
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Gómez-Tafalla, Ana María
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Ikkala, Jacob
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Koronios, Konstantinos
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Las Casas, Alexandre Luzzi
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of international management : EJIM
The marketing review
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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