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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"The marketing review"
~person:"Las Casas, Alexandre Luzzi"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"Social Web"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of international management : EJIM
The marketing review
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Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
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