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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"The marketing review"
~subject:"Fußball"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"Social Web"
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Fußball
Konsumentenverhalten
Relationship marketing
Social Web
Sportmarketing
34
Sports marketing
34
Professional sports
11
Profisport
11
Sport
11
Sports
11
Sport organization
9
Sportorganisation
9
Deutschland
8
Germany
8
Sponsoring
7
Sponsorship
7
Sport event
7
Sportveranstaltung
7
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Brand management
4
Football
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Social web
3
Sports economics
3
Sportökonomik
3
Welt
3
World
3
Fans
2
Internet marketing
2
Online-Marketing
2
Sport management
2
Sportmanagement
2
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2
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2
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Aguado-Berenguer, Sergio
1
Akinsola-Obatolu, Abiola Deborah
1
Alguacil, Mario
1
Back, Andrea
1
Brencis, Ainars
1
Bühler, André W.
1
Chadwick, Simon
1
Dimitropoulos, Panagiotis
1
Egbo, Obiamaka Priscilla
1
González-García, Rómulo Jacobo
1
González-Serrano, María Huertas
1
Gruettner, Arne
1
Gómez-Tafalla, Ana María
1
Holt, Matthew
1
Igwe, Paul Agu
1
Ikkala, Jacob
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Las Casas, Alexandre Luzzi
1
Nufer, Gerd
1
Nwajiuba, Chinyere Augusta
1
Nwekpa, Kenneth Chukwuma
1
Ogunnaike, Olaleke Oluseye
1
Papadopoulos, Andreas
1
Rajagopal, K.
1
Rohlmann, Peter
1
Sen, Subhasis
1
Shuv-Ami, Avichai
1
Silva, Edson Coutinho da
1
Suchy, Günther
1
Thrassou, Alkis
1
Vrontis, Demetris
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Wambsganss, Thiemo
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
European journal of international management : EJIM
The marketing review
International journal of sports marketing & sponsorship
86
Journal of sport management : the official journal of the North American Society of Sport Management
86
International journal of sport management and marketing : IJSMM
85
Sport marketing quarterly : preferred journal of the Sport Marketing Association
85
European Sport management quarterly : ESMQ
72
Sport management review
70
Journal of business research : JBR
28
Sport, Business and Management : an international journal ; SBM
17
Journal of sports economics
15
International journal of sport finance
12
Journal of strategic marketing
12
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
7
The journal of brand management : an international journal
7
Services marketing quarterly
6
European journal of operational research : EJOR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing and consumer services
5
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
5
The service industries journal
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal for global business advancement : JGBA
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Applied economics
3
Customer-centric marketing strategies : tools for building organizational performance
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Handbook of research on integrating social media into strategic marketing
3
International journal of advertising : the review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of risk and financial management : JRFM
3
Management decision : MD
3
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ECONIS (ZBW)
12
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1
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
2
Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 174-196
Persistent link: https://www.econbiz.de/10012504396
Saved in:
3
The glocalisation of sports : a study of the influence of European Football Leagues on Nigerian society
Igwe, Paul Agu
;
Akinsola-Obatolu, Abiola Deborah
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 247-265
Persistent link: https://www.econbiz.de/10012504418
Saved in:
4
From data to dollar : using the wisdom of an online tipster community to improve sports betting returns
Gruettner, Arne
;
Wambsganss, Thiemo
;
Back, Andrea
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10012504428
Saved in:
5
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
6
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
7
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
8
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
9
Public Relations and Social Media im Sport
Suchy, Günther
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 349-374)
.
2011
Persistent link: https://www.econbiz.de/10008738190
Saved in:
10
Relationship Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 293-322)
.
2011
Persistent link: https://www.econbiz.de/10008738192
Saved in:
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