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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~person:"Choi, Yung Kyun"
~subject:"Social web"
~subject:"Sport"
~type:"article"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of advertising : the quarterly review of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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