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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sport finance"
~subject:"Asia"
~subject:"Australia"
~subject:"Brand extension"
~subject:"Professional sports"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport finance
International journal of sport management and marketing : IJSMM
87
Journal of sport management : the official journal of the North American Society of Sport Management
76
International journal of sports marketing & sponsorship
73
Sport management review
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
69
European Sport management quarterly : ESMQ
66
Journal of sports economics
22
Journal of business research : JBR
14
Sport, Business and Management : an international journal ; SBM
13
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
6
Services marketing quarterly
6
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
4
Marketing intelligence & planning
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of managerial issues : JMI
3
Journal of promotion management : JPM
3
Journal of service management
3
Sport public relations and communication
3
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ECONIS (ZBW)
21
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1
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1
Spectators or influencers? : the crowd effect upon winning in the NFL : a natural experiment
Ehrlich, Justin
;
Potter, Joel
;
Sanders, shane
;
Paul, …
- In:
International journal of sport finance
19
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014508047
Saved in:
2
The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van
- In:
International journal of sport finance
18
(
2023
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
Saved in:
3
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
4
Nationality-based prejudice in sports : fan demand for foreign athletes in the Czech
Kotrba, Vojtĕch
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012507685
Saved in:
5
Fan involvement and unusual investor behavior : evidence from a football fan bond
Weimar, Daniel
;
Fox, Alexander
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10012508264
Saved in:
6
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
7
How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver
;
Gänßle, Sophia
; …
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 147-157
Persistent link: https://www.econbiz.de/10012155523
Saved in:
8
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
9
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
10
Comparative analysis of sports pactice by types of activities
Jaume, García
;
Muñiz, Plácido
;
Rodríguez, Plácido
; …
- In:
International journal of sport finance
11
(
2016
)
4
,
pp. 327-348
Persistent link: https://www.econbiz.de/10011626044
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