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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of behavioral and experimental economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The marketing review"
~person:"Hock, Stefan J."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
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Brand image
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Hock, Stefan J.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of behavioral and experimental economics
Journal of business research : JBR
The marketing review
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Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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