//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of sports economics"
~isPartOf:"The marketing review"
~person:"Franck, Egon"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Konsumentenverhalten
1995-2004
1
Athletes
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Deutschland
1
Football
1
Fußball
1
Germany
1
Panel
1
Panel study
1
Professional sports
1
Profisport
1
Sportler
1
Sportmarketing
1
Sports marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Franck, Egon
Grohs, Reinhard
2
Humphreys, Brad R.
2
Reisinger, Heribert
2
Schreyer, Dominik
2
Aiken, Kirk Damon
1
Ansari, Payam
1
Año, Vicente
1
Backhaus, Christof
1
Bee, Colleen
1
Boronczyk, Felix
1
Brandes, Leif
1
Brencis, Ainars
1
Breuer, Christoph
1
Brittain, Ian
1
Brown, Daniel
1
Calabuig, Ferran
1
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chapman, Michael
1
Cobbs, Joe
1
Cornwell, T. Bettina
1
Cross, Jeffrey
1
Dalakas, Vassilis
1
Dawson, Peter
1
Derbaix, Christian
1
Dias, Marta Ferreira
1
Dreisbach, Jan
1
Fantapié Altobelli, Claudia
1
Fazal-e-Hasan, Syed
1
Feddersen, Arne
1
Fink, Elian
1
Gonzalez-Serrano, Maria H.
1
Gordon, Ross
1
Guardia, Francisco Rejón
1
Gurrieri, Lauren
1
Habitzreuter, Anna Mei
1
Harrington, David Edwin
1
Herrmann, Jean-Luc
1
Hing, Nerilee
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
Journal of sports economics
The marketing review
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->