//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The marketing review"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Konsumentenverhalten
Brand image
1
Brand management
1
Consumer behaviour
1
Markenführung
1
Markenimage
1
Public relations
1
Sponsor image formation
1
Sponsoring
1
Sponsorship
1
Sponsorship effectiveness
1
Sport
1
Sport event
1
Sportmarketing
1
Sports
1
Sports marketing
1
Sportveranstaltung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Conference paper
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
2
Book section
2
Konferenzbeitrag
1
Language
All
English
1
Author
All
Grohs, Reinhard
1
Reisinger, Heribert
1
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of business research : JBR
The marketing review
International journal of sport finance
2
Interdisciplinary management research XVI ; 1
1
Journal of sports economics
1
Sport, Business and Management : an international journal ; SBM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->