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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Arbeitsgruppe"
~subject:"Germany"
~subject:"Organization"
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Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Football
25
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Sport policy
15
Sportpolitik
15
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social Web
14
Social web
14
Team
14
USA
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Ball game
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Ballsport
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10
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Bühler, André W.
4
Nufer, Gerd
4
Heere, Bob
3
Inoue, Yuhei
2
Jang, Wonseok
2
Ko, Yong Jae
2
Pawlowski, Tim
2
Ströbel, Tim
2
Woratschek, Herbert
2
Armstrong, Cole
1
Asada, Akira
1
Baumgartner, Hans
1
Biscaia, Rui
1
Blaszka, Matthew
1
Brandstetter, Elisabeth
1
Burmann, Christoph
1
Chang, Yonghwan
1
Chen, Kuan-Ju
1
Cohen, Adam
1
Coll, Santiago Forgas
1
Correia, Abel
1
Davies, Melissa
1
Downward, Paul
1
Durchholz, Christian
1
Dwyer, Brendan
1
Fairley, Sheranne
1
Filo, Kevin
1
Fusaro, Bruno
1
Greenhalgh, Greg
1
Harada, Munehiko
1
Hartmann-Rüppel, Marco
1
Heffernan, Caroline
1
Icekson, Tamar
1
Jeong, Shinhee
1
Katz, Matthew
1
Kennelly, Millicent
1
Kent, Aubrey
1
Kim, Daehwan
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
European Sport management quarterly : ESMQ
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of sport management and marketing : IJSMM
14
International journal of sports marketing & sponsorship
12
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
SpringerLink / Bücher
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Sport, Business and Management : an international journal ; SBM
4
Die Ökonomie des Sports in den Medien
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
International journal of sport finance
3
Journal of business research : JBR
3
The journal of business & industrial marketing
3
Tourism management perspectives : TMP
3
Applied Marketing Science / Angewandte Marketingforschung
2
Corporate reputation review
2
Edition Sportökonomie, Sportmanagement
2
Event- und Impaktforschung
2
Gabler Edition Wissenschaft
2
Journal for global business advancement : JGBA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of risk and financial management : JRFM
2
Journal of sports economics
2
Journal of strategic marketing
2
Management decision : MD
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Marketing : ZFP ; journal of research and management
2
Markt- und Unternehmensentwicklung
2
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Sportmanagement : SPM
2
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ECONIS (ZBW)
40
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1
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
2
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
5
Antecedents and outcomes of employee engagement in sport for development
Svensson, Per G.
;
Jeong, Shinhee
;
Shuck, Brad
;
Otto, …
- In:
Sport management review
24
(
2021
)
4
,
pp. 673-696
Persistent link: https://www.econbiz.de/10013327271
Saved in:
6
Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
Saved in:
7
Host residents' role in sporting events : the city image perspective
Oshimi, Daichi
;
Harada, Munehiko
- In:
Sport management review
22
(
2019
)
2
,
pp. 263-275
Persistent link: https://www.econbiz.de/10012014000
Saved in:
8
Sport as medicine : how F3 is building healthier men and communities
Warner, Stacy
- In:
Sport management review
22
(
2019
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012099328
Saved in:
9
The role of management in achieving health outcomes in SFD programmes : a stakeholder perspective
LeCrom, Carrie W.
;
Martin, Tiesha
;
Dwyer, Brendan
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10012099333
Saved in:
10
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
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