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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~isPartOf:"Sport management review"
~subject:"Arbeitsgruppe"
~subject:"Organization"
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Search: subject_exact:"Sports marketing"
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Arbeitsgruppe
Organization
Sportmarketing
152
Sports marketing
152
Sport
73
Sports
73
Professional sports
72
Profisport
72
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
43
Sportorganisation
43
Sponsoring
34
Sponsorship
34
Sport event
32
Sportveranstaltung
32
Brand management
29
Markenführung
29
Football
25
Fußball
25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Sport policy
15
Sportpolitik
15
Beziehungsmarketing
14
Management
14
Relationship marketing
14
Social Web
14
Social web
14
Team
14
USA
14
United States
14
Ball game
12
Ballsport
12
Organisation
11
Athletes
10
Emotion
10
Marketing management
10
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25
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English
25
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Heere, Bob
3
Inoue, Yuhei
2
Jang, Wonseok
2
Ko, Yong Jae
2
Armstrong, Cole
1
Asada, Akira
1
Baumgartner, Hans
1
Biscaia, Rui
1
Blaszka, Matthew
1
Brandstetter, Elisabeth
1
Chang, Yonghwan
1
Chen, Kuan-Ju
1
Cohen, Adam
1
Coll, Santiago Forgas
1
Correia, Abel
1
Davies, Melissa
1
Dwyer, Brendan
1
Fairley, Sheranne
1
Filo, Kevin
1
Fusaro, Bruno
1
Greenhalgh, Greg
1
Harada, Munehiko
1
Heffernan, Caroline
1
Icekson, Tamar
1
Jeong, Shinhee
1
Katz, Matthew
1
Kennelly, Millicent
1
Kent, Aubrey
1
Kim, Daehwan
1
Kim, Milyang
1
Kim, Yu Kyoum
1
Koenigstorfer, Joerg
1
Koo, Jakeun
1
Kopp, Martin
1
Lang, Madeleine
1
LeCrom, Carrie W.
1
Lee, Seunghwan
1
Lee, Younghan
1
Mahan, Joseph E.
1
Martin, Tiesha
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Sport management review
European Sport management quarterly : ESMQ
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
International journal of sport management and marketing : IJSMM
14
Journal of sport management : the official journal of the North American Society of Sport Management
14
International journal of sports marketing & sponsorship
12
Sport, Business and Management : an international journal ; SBM
4
The journal of business & industrial marketing
3
Tourism management perspectives : TMP
3
Corporate reputation review
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Management decision : MD
2
The journal of brand management : an international journal
2
The service industries journal
2
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
2
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Corporate ownership & control : international scientific journal
1
Corporate reputation review : an international journal
1
Elgar encyclopedias in business and management series
1
Emotions and social interaction through the lens of service-dominant logic
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European journal of government and economics : EJGE
1
European journal of operational research : EJOR
1
European research studies
1
International Journal of Financial Studies : open access journal
1
International journal of business innovation and research : IJBIR
1
International journal of event and festival management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Journal of Indian business research
1
Journal of business strategy
1
Journal of change management : an international journal
1
Journal of consumer behaviour
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
25
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1
No name, no logo, no problem? : Examining early fan connections to NHL Seattle
Davies, Melissa
;
Armstrong, Cole
;
Blaszka, Matthew
- In:
Sport management review
25
(
2022
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10013426216
Saved in:
2
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
The effect of sport team reputation on team attachment and community attachment : a comparison of fans, local residents, and sponsors
Takamatsu, Shohei
- In:
Sport management review
24
(
2021
)
4
,
pp. 620-641
Persistent link: https://www.econbiz.de/10013327267
Saved in:
5
Antecedents and outcomes of employee engagement in sport for development
Svensson, Per G.
;
Jeong, Shinhee
;
Shuck, Brad
;
Otto, …
- In:
Sport management review
24
(
2021
)
4
,
pp. 673-696
Persistent link: https://www.econbiz.de/10013327271
Saved in:
6
Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat
;
Icekson, Tamar
;
Shuv-Ami, Avichai
- In:
Sport management review
22
(
2019
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
Saved in:
7
Host residents' role in sporting events : the city image perspective
Oshimi, Daichi
;
Harada, Munehiko
- In:
Sport management review
22
(
2019
)
2
,
pp. 263-275
Persistent link: https://www.econbiz.de/10012014000
Saved in:
8
Sport as medicine : how F3 is building healthier men and communities
Warner, Stacy
- In:
Sport management review
22
(
2019
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012099328
Saved in:
9
The role of management in achieving health outcomes in SFD programmes : a stakeholder perspective
LeCrom, Carrie W.
;
Martin, Tiesha
;
Dwyer, Brendan
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10012099333
Saved in:
10
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
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