//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~language:"deu"
~language:"eng"
~person:"Cheong, Yunjae"
~person:"Karg, Adam"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Sportmarketing
2
Sports marketing
2
Werbewirkung
2
2001-2009
1
Ball game
1
Ballsport
1
Information value
1
Informationswert
1
Sponsoring
1
Sponsorship
1
USA
1
United States
1
awareness
1
recall
1
sponsorship
1
sport marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
English
Author
All
Cheong, Yunjae
Karg, Adam
Bühler, André W.
10
Nufer, Gerd
9
Ströbel, Tim
2
Woratschek, Herbert
2
Apostolopoulou, Artemisia
1
Burmann, Christoph
1
Chang, Dae Ryun
1
Crowther, Philip
1
Digel, Helmut
1
Donlan, Leah
1
Durchholz, Christian
1
Fahrner, Marcel
1
Fantapié Altobelli, Claudia
1
Fullerton, Jami A.
1
Graetz, Brian
1
Hartmann-Rüppel, Marco
1
Holtzhausen, Derina
1
Häusel, Hans-Georg
1
Kilian, Karsten
1
Kim, Hyuksoo
1
Kim, Kihan
1
Knott, Brendon
1
Krüger, Kevin
1
Könecke, Thomas
1
Lee, Chungyeol
1
Lyberger, Mark R.
1
McDonald, Heath
1
Nagel, Siegfried
1
Papadimitriou, Dimitra
1
Regier, Stefanie
1
Reiche, Elena
1
Riedmüller, Florian
1
Rohlmann, Peter
1
Sander, Matthias
1
Schade, Michael
1
Scheuermann, Thorsten
1
Schilhaneck, Michael
1
Schlesinger, Torsten
1
more ...
less ...
Published in...
All
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Journal of marketing communications
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
3
International journal of advertising : the review of marketing communications
2
International journal of sports marketing & sponsorship
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
2
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->