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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Afrika"
~subject:"Brand extension"
~subject:"Controlling"
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Brand extension
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Bühler, André W.
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Nufer, Gerd
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Sport, Business and Management : an international journal ; SBM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
European journal of marketing : EJM
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Management for professionals
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Sport management review
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ECONIS (ZBW)
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1
Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.
;
Ayenor, Nana Ama
;
Hammond, Marilyn
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
Saved in:
2
Sports marketing in Africa
Knott, Brendon
;
Swart, Kamilla
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 565-585)
.
2011
Persistent link: https://www.econbiz.de/10008738182
Saved in:
3
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
Persistent link: https://www.econbiz.de/10008738196
Saved in:
4
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
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