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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Advertising effects"
~type:"article"
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Sander, Matthias
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Tourism management perspectives : TMP
International journal of sports marketing & sponsorship
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of sport management and marketing : IJSMM
7
Journal of business research : JBR
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Sport management review
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European Sport management quarterly : ESMQ
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International journal of advertising : the quarterly review of marketing communications
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Sport, Business and Management : an international journal ; SBM
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European journal of marketing : EJM
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Journal of advertising research
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of sports economics
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Applied economics
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Asia Pacific journal of marketing and logistics
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Engaging consumers through branded entertainment and convergent media
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Eurasian business review
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EuroMed journal of business
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Global business review
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Happiness management : a lighthouse for social wellbeing, creativity and sustainability
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Innovation: organization & management : IOM
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of sport finance
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International review on public and non-profit marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 265-291)
.
2011
Persistent link: https://www.econbiz.de/10008738193
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