//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingplanung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Marketing management
120
Marketingmanagement
120
Consumer behaviour
22
Konsumentenverhalten
22
Marketing
17
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
10
KMU
10
Online-Marketing
10
SME
10
USA
10
United States
10
Brand management
9
Firm performance
9
Markenführung
9
Market research
9
Marktforschung
9
Unternehmenserfolg
9
Marketing strategy
8
B-to-B-Marketing
6
Business-to-business marketing
6
Market segmentation
6
Marktsegmentierung
6
Großbritannien
5
New product development
5
Produktentwicklung
5
Strategic management
5
Strategisches Management
5
Theorie
5
Theory
5
United Kingdom
5
Brand
4
Competitive advantage
4
Computer-assisted marketing
4
Customer value
4
Führungskräfte
4
IT-gestütztes Marketing
4
Innovation
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Agbemabiese, George Cudjoe
1
Anning-Dorson, Thomas
1
Brem, Alexander
1
Horn, Christian Franz
1
Ivens, Björn
1
Mensah, Priscilla
1
Merrilees, Bill
1
Odoom, Raphael
1
Torres, Ann M.
1
Wong, Ho Yin
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
4
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->