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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~person:"Beckert, Johannes"
~source:"econis"
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Beckert, Johannes
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
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ECONIS (ZBW)
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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